Evaluation

The brief we was working to was to create an opening sequence to our own action-comedy genre film called ‘Ace Kurtis’. We named the movie this as Ace Kurtis is the full name of our main protagonist and he also has a significant link with playing cards, 

 However, as the opening continues we start to notice the presence of a child and a women as children’s toys are scattered around and the main character puts on a wedding ring. This then sets an enigma for the audience as it asks the question ‘’where are they’’ as we only see one character throughout the sequence. Also, throughout the sequence the audience will notice lots of playing cards are being used as these are significant to the story and set another enigma because the audience don’t know why. The comedy element of the film is vaguely seen during the sequence, for example our main protagonist wears feminine slippers, his tie is scruffy and he struggles to put the kettle back. The truncheon he reveals could also add a comedy element later in the film.

The primary demographic for our target audience is that they are mainly British/American and male. The certificate age for our film is a 12A so this ranges from 15-30 years of age but we are mainly aiming for people in secondary school. Our secondary demographic are people from foreign countries, women who are interested in the action genre and people aged 30+. Our audience will be people that normally watch action movies as they contain things that are stereotypically masculine, this includes car chases, explosions, gun fights etc. The film will be for explorers as our film will be for younger students. 

To find our target audience we had to research other films and look at there target audience to decide our target audience.

The company new line cinema would be most suitable to distribute our film as they have distributed other action comedies in the past such as Wedding Crashers (2005), Austin Powers (1997-2002) and Rush Hour (1998). Majority of the action-comedy that New Line Cinema distribute have the same target audience as ours so this makes them a perfect candidate to distribute our film.

I personally think we have reached our target audience as our research and feedback tell us this. Our audience profile is perfect for our film as many action-comedy movies have similar ones such as Rush hour. This makes our audience profile suitable for our movie. To receive feedback we put our opening sequence on Facebook. One comment says ‘’Pretty awesome work, better than most of the films coming out lately and hope you create more.’’ This comment came from a college student aged 17 and it is clear that he enjoys the opening sequence and this proves that we have reached our target audience. Also our feedback states that there is a clear presence of a child in the sequence, this proves that our use of enigmas have worked as we have our audience asking questions. However in our feedback we were told the editing could be improved as the cuts were to quick and this is something we look to improve.

We learnt a lot about technology whilst constructing our product. We decided to film our sequence on a mobile phone (Samsung galaxy s7) as we believed it was best for the picture quality of our sequence. The editing software we used was adobe premiere. We used this software as our editor shyam finds it easy to use and this helped us get the sequence edited within the time limit. I piece of technology that wasn’t so successful was Adobe Dreamweaver which is what we used to create our titles for our sequence. This was not so successful as we found it quite difficult to create the titles at first, this slowed down our production causing us to slightly rush when creating our titles. As you can see in our sequence some of the titles either faded to quickly or didn’t look like it flowed with the music.

Overall, our most successful element of our preliminary task was our research and planning. I think this as we managed to reach our target audience successfully and we would not have been able to do this if we did not research correctly.  Our most least successful element was our post-production as i don’t think we did enough promoting to get enough feedback. In future we should promote the sequence more on different social media platforms such as Twitter and YouTube, this would ensure that we’d get enough feedback for our opening sequence. During production we made sure that we had taken the shots multiple times so it was perfect.